文献视角下的社交媒体健康谣言研究：特征、传播与治理
摘要： [目的/意义]对社交媒体中的健康谣言相关研究进行系统剖析，有助于拓展健康信息学的研究视野，为健康谣言的科学治理提供参考借鉴。[研究设计/方法]将文献计量与内容分析相结合，在对健康谣言及其相关概念进行辨析的基础上，以SSCI、SCI、PubMed、CSSCI、CSCD以及北大核心期刊相关数据库作为数据来源，对2022年4月14日前发表的213篇文献进行综述，梳理和总结社交媒体健康谣言特征、传播和治理等方面研究。[结论/发现]研究揭示了社交媒体健康谣言的特征、传播要素以及识别方法，最终构建出社交媒体健康谣言多主体协同治理框架。在此基础上，从构建健康谣言公共语料库、关注多模态健康谣言研究、重视“真实性被证实不为假”的健康谣言、揭示不同媒介健康谣言传播特性的差异、结合图情领域特色与优势的健康谣言研究等角度，对未来社交媒体健康谣言研究进行展望。[创新/价值]在实施“健康中国”战略以及构建中国特色网络治理体系的背景下，通过对国内外社交媒体健康谣言研究进行梳理，厘清了社交媒体健康谣言的研究脉络与发展趋势，提出了未来社交媒体健康谣言研究的方向。
关键词: 健康谣言, 社交媒体, 谣言特征, 谣言传播, 谣言治理
Abstract: [Purpose/Significance] A systematic analysis of health rumors in the social media environment will help to expand the research vision of health informatics and provide reference for the scientific governance of health rumors. [Design/Methodology] This study combines bibliometrics and content analysis. Based on the discrimination of health rumors and their related concepts, the data bases of SSCI, SCI, PubMed, CSSCI, CSCD, and PKU core journals are employed as data sources. As such, 213 articles published before April 14, 2022 are analyzed in this study. As such, we sort out and summarize these research from the perspectives of characteristics, dissemination, and governance of social media health rumors. [Findings/Conclusion] The research reveals the characteristics, dissemination elements and identification methods of social media health rumors, and finally constructs a multi-agent collaborative governance framework for social media health rumors. Accordingly, this study proposes the future research directions, including building a public corpus of health rumors, paying attention to the research on multimodal health rumors, attaching importance to health rumors whose authenticity has been proved to be not false, revealing the differences of the dissemination characteristics of health rumors in different media, and studying the health rumors combining the features and advantages of Library and Information Science. [Originality/Value] Under the background of the implementation of Healthy China Strategy and the construction of network governance system with Chinese characteristics, this paper combs the domestic and foreign research on social media health rumors, clarifies the thread of thought and the development trend of research on social media health rumors, and puts forward the research direction of social media health rumors in the future.
Keywords: Health rumors, Social media, Rumor characteristics, Rumor dissemination, Rumor governance
相关知识
健康传播视角下公共卫生事件中公众风险感知与行为的研究路径
新媒体健康传播的话语实践: 以 “丁香医生” 为例－武大国际法评论
社交媒体对大学生心理健康的影响及防范策略研究
阅读下面的文字，完成下列小题。传播学者克罗斯曾提出谣言传播公式：“R（谣言）=I(事件重要性)×A(事件模糊性)÷C(公众识别力)”。在突发性重大公共卫生事件中
健康传播视阈下跑步健身APP对成都大学生的影响研究
在线健康社区用户满意度研究：社会临场感理论视角
解读《大众运动“新工具”——直播、短视频与体育传播研究报告》——打破时空界限 传递线上健身新理念
专家对话：聚焦健康传播中的争议性与伦理问题—新闻—科学网
首届中国健康传播三十人论坛在京召开
心理健康与社交媒体：社交媒体对心理健康的影响和实用的健康策略
网址: 文献视角下的社交媒体健康谣言研究：特征、传播与治理 https://m.trfsz.com/newsview584540.html
