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癌症宣传月雅诗兰黛公司希望女性知道乳房护理是自我护理

泰然健康网
2024-12-20 04:02

NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies (NYSE: EL) (the company) is placing renewed emphasis on women’s health with the launch of its 2024 Breast Cancer Campaign, spotlighting a powerful message: Breast Care is Self-Care. The company aims to inspire and educate women across generations to become advocates for their breast health, reframing self-care to include proactive prevention and early detection measures..

纽约--（商业新闻短讯）--雅诗兰黛公司（纽约证券交易所代码：EL）（该公司）推出2024年乳腺癌运动，再次强调女性健康，揭示了一个强有力的信息：乳房护理就是自我护理。该公司旨在激励和教育几代女性成为乳房健康的倡导者，重塑自我保健，包括主动预防和早期发现措施。。

The company has been at the forefront of efforts to create a breast cancer-free world since Evelyn H. Lauder co-created the pink ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) in 1992. Together, The Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $131 million for lifesaving global research, education, and access to medical services with more than $103 million funding medical research through the Breast Cancer Research Foundation..

自伊芙琳·H·兰黛（EvelynH.Lauder）于1992年联合创立粉红丝带并启动雅诗兰黛公司乳腺癌运动（The Campaign）以来，该公司一直处于创建无乳腺癌世界的最前沿。该运动和雅诗兰黛公司慈善基金会共同资助了1.31亿美元，用于拯救全球研究、教育和获得医疗服务，并通过乳腺癌研究基金会资助了1.03亿美元的医学研究。。

Talking about breast care as self-care is a natural extension of The Estée Lauder Companies’ long-standing legacy in both breast cancer and beauty. In the U.S., female breast cancer incidence rates have been increasing since the mid-2000s, and in the past decade, the increase in incidence was higher in women under 50.1 Breast Care is Self-Care exemplifies the evolved focus of The Campaign to educate women, particularly younger women, to become advocates for their own breast health..

将乳房护理称为自我护理是雅诗兰黛公司在乳腺癌和美容方面长期传承的自然延伸。在美国，自2000年代中期以来，女性乳腺癌发病率一直在上升，在过去的十年中，50岁以下女性的发病率上升幅度更高。乳腺护理是自我护理，这体现了教育女性，特别是年轻女性成为自己乳房健康倡导者的运动的发展重点。。

Breast Care is Self-Care is communicated through a compelling new video and digital campaign. The video features female employees in New York who shared their authentic views on the link between breast health and self-care. The company aims to reshape how women approach self-care, urging them to include breast health as an integral part of their wellness routines..

乳房护理是自我护理，通过引人注目的新视频和数字活动进行传播。这段视频的主角是纽约的女性员工，她们分享了她们对乳房健康和自我护理之间联系的真实观点。该公司旨在重塑女性自我保健的方式，敦促她们将乳房健康作为日常保健的一个组成部分。。

A dedicated new website centralizes essential tools and resources to understand breast health, including how to recognize potential signs and symptoms of breast cancer and the importance of both screenings and healthy habits. The site encourages women to be proactive about their health, offering information on dense breast tissue, performing self-exams, and accessing a personalized breast cancer risk assessment.

一个专门的新网站集中了了解乳腺健康的基本工具和资源，包括如何识别乳腺癌的潜在体征和症状以及筛查和健康习惯的重要性。该网站鼓励女性积极关注自己的健康，提供有关致密乳腺组织的信息，进行自我检查，并获得个性化的乳腺癌风险评估。

To view the video and learn more, visit here..

要查看视频并了解更多信息，请访问此处。。

The 5-year relative survival rate for breast cancer that is detected early, or in its localized stage, is 99%.2 The company hopes that by shifting the conversation around self-care, encouraging individuals to become advocates for their breast health and disrupting expectations in the beauty space, it will reach more women and ultimately save lives..

早期或局部发现的乳腺癌的5年相对生存率为99%。2该公司希望通过改变围绕自我保健的对话，鼓励个人成为乳房健康的倡导者，并打破美容领域的期望，它将惠及更多女性，最终挽救生命。。

Through its Breast Cancer Campaign, the company will also:

通过乳腺癌运动，该公司还将：

Fund medical research and fellowships worldwide

In 2022 The Estée Lauder Companies Charitable Foundation made a commitment to donate $15 million over five years to the Breast Cancer Research Foundation, to establish a Health Equity Initiative. This ongoing research will further the goal of reducing breast cancer disparities and improving outcomes in Black women.

2022年，雅诗兰黛公司慈善基金会承诺在五年内向乳腺癌研究基金会捐赠1500万美元，以建立一个健康公平倡议。这项正在进行的研究将进一步实现减少乳腺癌差异和改善黑人女性预后的目标。

To learn more, visit here..

要了解更多信息，请访问此处。。

Support 60+ organizations aligned to the diverse needs of local communities

支持60多个符合当地社区不同需求的组织

Support women in science, research and medicine – funding grants and programs around the world and accelerating opportunities for women in STEM

支持科学、研究和医学领域的女性——资助世界各地的赠款和项目，并加速STEM领域女性的机会

Fund medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare

资助医疗资源和服务，包括为获得医疗保健机会有限的弱势群体提供乳房X光检查/筛查

Host and convene events on breast health education with key opinion leaders and experts

与主要意见领袖和专家一起主办和召开乳房健康教育活动

Engage with a selection of ELC’s iconic brands, each donating to the Breast Cancer Research Foundation and/or local cancer-focused organizations through product sales or flat donations (brand participation varying by market). To learn more, visit here.

参与ELC标志性品牌的选择，每个品牌都通过产品销售或单位捐赠（品牌参与程度因市场而异）向乳腺癌研究基金会和/或当地以癌症为重点的组织捐款。要了解更多信息，请访问此处。

Illuminate buildings, monuments and landmarks around the world in pink to raise awareness, including: Empire State Building, New York City; Eiffel Tower, Paris; Lotte World Tower, Seoul, among others

用粉红色照亮世界各地的建筑物、纪念碑和地标，以提高人们的认识，包括：纽约市帝国大厦；巴黎埃菲尔铁塔；首尔乐天世界大厦等

“Breast cancer remains the most commonly diagnosed cancer in women worldwide3,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc. “We will continue supporting the brilliant researchers who are working towards a cure while also advocating for prevention and early detection. I’m incredibly proud of the meaningful efforts shown by our employees, consumers, and partners, who unite around this shared goal.”.

雅诗兰黛公司（Este Lauder Companys Inc.）执行主席威廉·兰黛（William P.Lauder）表示：“乳腺癌仍然是全世界女性中最常被诊断出的癌症。我们将继续支持那些致力于治疗的杰出研究人员，同时也倡导预防和早期发现。我为我们的员工、消费者和合作伙伴所做的有意义的努力感到无比骄傲，他们团结在这个共同的目标周围。”。

As long as breast cancer is a life-threatening disease, The Estée Lauder Companies’ commitment remains unwavering.

只要乳腺癌是一种威胁生命的疾病，雅诗兰黛公司的承诺就不会动摇。

To learn more, visit: ELCompanies.com/BreastCancerCampaign

要了解更多信息，请访问：ELCompanies.com/breastcancecampaign

About The Estée Lauder Companies

关于雅诗兰黛公司

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty..

雅诗兰黛公司是世界领先的优质护肤品、化妆品、香水和护发产品的制造商、销售商和销售商之一，也是全球奢侈品牌和知名品牌的管理者。该公司的产品以品牌名称销往大约150个国家和地区，包括：雅诗兰黛、阿拉米斯、倩碧、实验室系列、Origins、M·A·C、La Mer、Bobbi Brown化妆品、Aveda、Jo Malone London、Bumble和Bumble、Darphin Paris、TOM FORD、Smashbox、AERIN Beauty、Le Labo、Editions de Parfums Frédéric Malle、GLAMGLOW、KILIAN Paris、To Faced、Dr.Jart+、DECIEM品牌家族，包括普通和NIOD以及BALMAIN Beauty。。

American Cancer Society Facts & Figures 2022 - 2024

2022-2024年美国癌症协会事实与数字

American Cancer Society Survival Rates for Breast Cancer

美国癌症协会乳腺癌生存率

World Health Organization

世界卫生组织