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康宝莱（中国）保健品有限公司发展前景分析.doc

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2024-12-10 14:43

合肥师范学院2012届本科毕业论文(设计) PAGE 合肥师范学院2012届本科毕业论文(设计) 装订线装订线本科生毕业论文（设计）题目：康宝莱（中国）保健品有限公司发展前景分析系部经济与管理学院学科门类经济类专业经济学学号 0806111033 姓名朱盼盼指导教师陈蓉 2012年 5 月 10 日康宝莱（中国）保健品有限公司发展前景分析摘要改革开放三十多年来，中国保健品行业取得了较快的发展，近几年来通过对保健品市场调查研究发现：随着人们生活质量水平的提高，对保健品的需要欲望逐渐增强，保健品的消费日益成为人们生活中不可或缺的一部分。因此，对中国保健品行业中的某个企业发展状况分析至关重要。康宝莱（中国）保健品有限公司是美国的一家跨国公司，于2001年在中国开设市场，如今已有10年之久, 本文首先介绍了康宝莱公司在美国的发展状况,以及公司在中国开设市场以来的发展经营状况,通过PEST分析、数据分析等工具方法，分析该公司在中国保健品市场发展过程中可能遇到的问题，并针对相关的问题提出有关解决的建议,最后对康宝莱公司在中国保健品行业的发展潜力进行预测。关键词: 康宝莱保健品发展预测 ABSTRACT Thirty years of reform and opening up,Chinas health products industry has made great development, in recent years through the health care products market research shows that: along with the improvement of peoples living quality standard, consumers of health care need desire strengthens gradually, the consumer health products has become an indispensable part of. Therefore, the Chinese health products industry in a certain enterprise development situation analysis is crucial. Herbalife health products ( China ) Limited company is an American Multinational Corporation, in 2001 opened in China market, now already 10 years, this paper first introduces the company in the United States, as well as free China opened the market since the development state of operation, through the PEST analysis, data analysis tools such as method, analysis the company in the Chinese market health care products development process may encounter problems, and for related problems put forward relevant solutions, the company in the Chinese health products industry development potential prediction. Keywords: Herbalife Health care products Development Prediction 目录绪论 …………………………………………………………………………1 一、康宝莱公司在中国的发展状况 ………………………………………2 （一）对康宝莱公司所处的宏观环境进行分析 ………………………………2 1、政治环境 …………………………………………………………………2 2、经济环境 …………………………………………………………………2 3、社会环境 …………………………………………………………………3 4、科技环境 …