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国内减肥产品市场营销策略分析.doc 免费在线阅读

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2024-12-31 23:23

国内减肥产品市场营销策略分析南京工程学院毕业论文作者: 学号: 系部: 经济管理学院专业:市场营销(电力营销方向) 题目:国内减肥产品市场营销策略分析指导者: 评阅者: 年月南京目录毕业论文中文摘要1 毕业论文外文摘要2 一、国内减肥产品市场特征3 (一)减肥产品的市场特征3 (二)减肥产品的消费特征4 二、减肥产品市场营销的现状及问题5 (一)产品策略实施现状及问题5 (二)价格策略实施现状及问题6 (三)促销策略实施现状及问题7 (四)渠道策略实施现状及问题9 三、减肥产品营销策略建议9 (一)产品策略9 (二)价格策略10 (三)促销策略11 (四)渠道策略13 四、结束语14 参考文献15 致谢16 毕业论文中文摘要在日趋激烈的竞争环境下,良好的形象和气质是人们提高自身竞争力的重要条件。正因为意识到了消费者们这样迫切的需求,越来越多的厂商投入到生产减肥产品这个领域中来。由于在减肥产品市场中,国内企业的市场份额占据主导地位,但到目前为止都没有形成占绝对优势的品牌,所以引起了竞争激烈的同时也导致了这个行业整体利润的萎缩。面对越来越偏向理性消费的消费者们和挑战大于机遇的情况,建立并提高减肥产品质量标准,树立企业良好形象,才是提升产品质量并促进减肥品生产行业长足发展的可靠道路,更是成功进行减肥产品营销的首要前提。本文首先就目前国内减肥产品的市场营销状况,分析减肥产品营销的现状及问题,接着根据分析的问题提出解决这些问题的对策。最后,阐述自己对国内减肥产品营销的一些看法。关键词:减肥产品;理性消费;营销策略毕业论文外文摘要Title: The Lose Weight Production Market and Its Marketing Strategy Research Abstract: Under the keen competition environment, the good image and the makings are enhancing the own competitive ability in the important condition day by day. Because of facing the consumers’ such urgent demand, more and more merchants are investing to the domain of lose weight product. So far in domestic loses weight market, there is no superiority brand but Chinese enterprises share and occupy the dominant position. Therefore caused the intense competition and at the same time it also caused this profession of overall profit withering. Facing more and more consumers are in rational to the product and when the challenge is bigger than the opportunity, setting up and enhancing the lose weight product’s quality standard and establishing a good image, are the reliable path to promote the product quality and consideration of lose weight production development, also are the most important premises of the success carries on lose weight product marketingThis article first analyzes the domestic marketing present situation of lose weight production and its question at present and then