乳制品消费趋势洞察
摘要： 本文详细探讨当前乳制品消费趋势,强调清洁标签乳制品、功能性乳制品、无乳糖乳制品、减糖和无蔗糖乳制品,以及乳制品创新融合等关键方面。清洁标签乳制品强调简单、天然成分,正在成为市场新主流,反映消费者对健康、低碳和环保日益关注。功能性乳制品通过添加特定营养物质,满足特定健康需求。无乳糖乳制品可更好地应对乳糖不耐症带来的不适感;而减糖和无蔗糖乳制品则是对全球减少糖分摄入倡议的响应。乳制品创新融合,如与咖啡、茶、酒精饮料结合,为消费者提供新颖味觉体验。此外,数字化营销、线上线下融合销售模式正在改变乳制品推广和销售。了解和适应这些趋势,对乳制品制造商、消费者十分重要。
关键词: 乳制品, 消费, 趋势
Abstract: The paper provided a detailed exploration of current trends in dairy product consumption,emphasizing several key aspects：clean label dairy products,functional dairy products,lactose-free dairy products,reduced and sugar-free dairy products,and innovative integrations in dairy products.Clean label dairy products,which focus on simple and natural ingredients,are becoming mainstream in the market,reflecting consumers' growing concerns about health,low carbon,and environmental protection.Functional dairy products cater to specific health needs by adding specific nutrients.Lactose-free dairy products address the discomfort associated with lactose intolerance,while reduced and sugar-free dairy products respond to the global initiative to decrease sugar intake.The innovative integration of dairy products,such as coffee,tea and alcoholic beverages,to provide consumers with a new taste experience.Moreover,the adoption of digital marketing and integrated online-offline sales models is transforming the promotion and sale of dairy products.Understanding and adapting to these trends is crucial for dairy product manufacturers and consumers.
Key words: dairy product, consumption, trend
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