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Bayi Park Ecological Health and Wellness Community Project of Changchun City

泰然健康网
2025-08-03 04:48

1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

A health and wellness care community is a distinctive health management industry project, also known as a continuous care elderly care community. It is committed to providing comprehensive and continuous care services for retired elderly people, including medical care, housing, leisure, entertainment, vacation, and other elements. It can simultaneously accommodate energetic elderly people, self-care elderly people, semi self-care elderly people, rehabilitation elderly people, and dementia elderly people.

This project is located west of Fangcao Street, east of Bingliushiyi Road, south of Bingwushiliu Road, and north of Guihua Road. The project is located adjacent to Bayi Park in Changchun City, with convenient transportation, beautiful environment, and livable ecology. It will focus on building the high-end health and elderly care community project.

1.1.2 Market prospect

(1) Development status of health and wellness communities

With the rapid development of China’s economy and changes in the population structure, the trend of aging is becoming increasingly significant, and the proportion of the elderly population is increasing year by year.

According to the National Bureau of Statistics, by the end of 2023, the population aged 60 and above in China had reached 297 million, accounting for 21.1% of the total population. In 2024, this number is expected to exceed 300 million people, and it is predicted that by 2035, the elderly population will have exceeded 400 million.

In this context, people’s demand for elderly care is becoming increasingly diversified, not only pursuing material satisfaction, but also seeking spiritual comfort and rich social activities. This transformation has spurred the flourishing development of the elderly care market. The traditional way of elderly care can no longer meet the needs of modern elderly people. They expect to enjoy their later years in a comfortable environment, while also looking forward to more social interaction and cultural entertainment activities.

Therefore, the elderly care market continues to innovate and launch more services that meet the needs of the elderly, such as smart home elderly care, health and medical elderly care, cultural and entertainment elderly care, etc., to meet the diverse elderly care needs. Health and wellness communities have emerged.

As an important way to address the global trend of aging population and improve residents’ health, health and wellness communities are showing a thriving development trend. With the continuous increase in the proportion of elderly population and the general improvement of health awareness, the demand for health care services is growing day by day. Governments around the world, including the Chinese government, have introduced relevant policies to support the development of the healthcare industry, such as the Healthy China 2030 Plan, which provides strong policy guarantees for the construction of healthcare communities. At the same time, health and wellness communities have become a hot investment spot for social capital, attracting a large influx of funds and promoting the rapid development of the industry.

In terms of service mode, the health and wellness community continues to innovate and provide comprehensive and diversified services. In addition to basic medical care services, it also covers rich content such as health preservation, cultural entertainment, and psychological counseling. At the same time, with the help of the Internet, big data, artificial intelligence and other advanced technologies, the health care community has achieved intelligent services such as health management, telemedicine, intelligent monitoring, and improved service quality and efficiency.

However, the development of health and wellness communities also faces some challenges. On the one hand, the shortage of professional talents has become a bottleneck restricting the development of the industry; on the other hand, inconsistent service standards lead to uneven service quality, which affects the overall image of the industry. In addition, uneven regional development is also an important issue faced by health and wellness communities, with significant differences in development between first tier cities and second - and third tier cities, as well as between urban and rural areas.

To address these challenges, the government, businesses, and various sectors of society are working together. On the one hand, we should strengthen the cultivation and introduction of professional talents, and improve the service level of the industry; on the other hand, we should establish a unified service standard and evaluation system to regulate industry development. At the same time, we should focus on exploring and practicing environmental and economic sustainability to ensure the long-term stable development of health and wellness communities.

With the progress of society and the updating of concepts, more and more people are beginning to accept and choose to live in health and wellness communities. People from different cultural backgrounds have varying levels of acceptance and needs for health and wellness communities, but the overall trend is positive. In the future, health and wellness communities will continue to play an important role in addressing population aging and improving residents’ health levels, making greater contributions to building a healthy, harmonious, and sustainable society.

(2) Prospect analysis of health and wellness communities

With the increasing trend of population aging in the world and China, the development prospect of health care community has become increasingly broad. It is expected that by 2050, the elderly population aged 65 and above in China will have accounted for 38.6% of the total population, and this huge elderly group has an urgent need for high-quality health care services.

Under the active promotion of national policies, the construction of health and wellness communities has received strong support. The government has not only introduced a series of measures such as tax incentives, land supply, and financial support, but also encouraged public-private partnerships to jointly invest in the construction and operation of health and wellness communities, providing strong guarantees for the development of the health and wellness industry.

In terms of market demand, the elderly have increasingly diverse demands for health and wellness services. They not only pursue a healthy and comfortable living environment, but also crave rich cultural and entertainment activities and convenient medical services. Meanwhile, due to work pressure and time constraints, the younger generation is also more inclined to choose professional health care communities to take care of elderly family members.

In terms of service content in the health and wellness community, diversified services such as medical care, rehabilitation health care, and cultural entertainment have become standard. In addition, with the continuous development of technology, emerging service models such as smart elderly care and remote medical care are gradually integrating into health and wellness communities, providing more convenient and efficient services for the elderly.

In the construction of health and wellness communities, attention should be paid to environmental protection, energy conservation, and ecological environment construction. Green building materials and technologies should be used to create beautiful natural landscapes and cultural environments, providing a more livable living environment for the elderly.

In summary, the development prospects of health and wellness communities are broad, but they also face many challenges and risks. Only by constantly innovating, improving service quality, and emphasizing sustainable development can we stand out in the fierce market competition and provide better and more efficient health care services for the elderly.

1.1.3 Advantageous conditions of project construction

(1) Policy conditions

The 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long Range Objectives for 2035 proposes to vigorously develop inclusive elderly care services during the 14th Five-Year Plan, support families to undertake elderly care functions, and build a coordinated elderly care service system that combines home and community institutions with medical care and health care; improve the community home-based elderly care service network, promote the extension of professional institution services to the community, and integrate and utilize existing resources to develop embedded elderly care in the community; support the transformation and development of training and recuperation resources for elderly care, and strengthen policy support for nursing oriented private elderly care institutions.

The 14th Five-Year Plan for the Development of National Aging Industry and Elderly Care Service System proposes to establish a basic institutional framework for actively responding to the national strategy of population aging, effectively coordinate and develop the aging industry with high quality, accelerate the improvement of the elderly care service system and health support system that combines home and community institutions and medical care and health care, and actively respond to the initial formation of the population aging pattern in the whole society. The sense of gain, happiness, and security of the elderly has significantly improved.

The Opinions on Accelerating the Development of Rehabilitation Medical Work of the National Health Commission put forward 24 development suggestions, including increasing the supply of medical institutions and beds; encourage social medical institutions to participate in the construction of chain rehabilitation medical centers; encourage primary and secondary hospitals to transform into rehabilitation medical care; promote the joint service of public and private, tertiary hospitals and grassroots medical consortia; encourage grassroots communities to carry out home-based rehabilitation projects; vigorously develop rehabilitation medical informationization and related smart industry development measures.

The Healthy China 2030 Outline emphasizes that people’s health should be given priority in strategic development, “health should be integrated into all policies”, social resources should be tilted towards the health field, and the focus should shift from “medical care” to “health”.

(2) Industrial advantages

Changchun currently has four key commercial districts at the city level, including Hongqi Street, Chongqing Road, Guilin Road, and Qianjin (Eurasia Shopping Mall). These four major commercial districts cover various formats such as retail, catering, hotels, leisure and entertainment, urban tourism, and financial services, serving the entire city and radiating throughout the province and even the entire Northeast China. They can meet diversified consumer needs such as high-end shopping, cultural tourism, specialty catering, leisure and entertainment, and financial business. At the same time, there are 80 commercial complexes or shopping malls (markets) with an area of over 10000 square meters and 41 large-scale commercial complexes or shopping malls (markets) with an area of over 50000 square meters in the city; most shopping malls (markets) and complexes integrate shopping, entertainment, leisure, catering, education and training into one format, which can meet consumers’ shopping and leisure consumption needs in one stop.

(3) Location advantages

Changchun is an important railway hub city in China and an important node city of the the Belt and Road North Line. On October 13, 2017, Changchun International Port and China Europe Express (Changchun-Hamburg) were officially opened. Changchun International Port, relying on the construction of Changchun Railway Comprehensive Freight Yard, is the largest first-class railway comprehensive logistics base in Northeast China. The Changchun-Hunchun Intercity Railway and the Harbin-Dalian Passenger Dedicated Line have been successively opened, forming two main railway passenger stations, Changchun Station and Changchun West Station.

Changchun Longjia International Airport, a 4E level civil airport, is one of the four major international airports in Northeast China, a gateway to Northeast Asia’s aviation hub, an important aviation transportation hub in the region, and a major mainline airport under construction in China. The first and second phases of the Longjia Airport expansion project have been fully completed, with two terminals and one runway built, a total of 150 operating routes, and 73 navigable cities. It has initially formed an air traffic network that radiates domestically, lays out in Northeast Asia, connects major Southeast Asian countries and key cities in Russia.

Changchun-Shenzhen Expressway, Hunchun-Ulanhot Expressway, Beijing-Harbin Expressway, Changchun-Changbai Mountain Expressway and other highways intersect in Changchun City, connecting the one hour economic circle of other counties (cities), forming a three-dimensional transportation network that extends in all directions, is fast and convenient in Changchun City.

The Changchun One Hour Economic Circle connects Jiutai District, Chaluhe Town, Shuangyang District, Yitong Manchu Autonomous County, Gongzhuling City, Huaide Town, Nong’an County, Dehui City and other places in Changchun City. After completion, the project will become an important platform for the development and incubation of enterprises in Changchun, Jilin and surrounding cities and counties.

1.2 Contents and scale of project construction

The project covers an area of 75000 square meters and plans to construct independent living apartments, nursing apartments, and disability and dementia care apartments; the rehabilitation nursing home; a happy academy, a small theater, a calligraphy and painting room, a dance classroom, a piano room, a tea art room, a fitness center; a sky garden, a central clubhouse, an activity center.

1.3 Total investment of the project and capital raising

1.3.1 Total investment of the project

The total investment of the project is 1.5 billion yuan, including the construction investment of 1.2 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 833.33 million yuan, its profit will be 250 million yuan, its investment payback period will be 7.5 years (after the tax, including the construction period of 1.5 years) and its return on investment will be 16.67%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The project not only provides a high-quality living environment, but also allows residents to enjoy fresh air, beautiful scenery, and peaceful life, and receive comprehensive physical and mental care. The community has well-developed public and health facilities, providing residents with a wide range of leisure and wellness options. In addition, the community also pays attention to the construction of community culture. By holding various cultural activities and health lectures, it enhances communication and interaction among residents, and improves the cohesion of the entire community. The successful practice of ecological health and wellness communities has set an example for the sustainable development of modern urban residential areas and become a new benchmark for healthy living that people aspire for.

1.5 Cooperative way

Joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

To the west of Fangcao Street, east of Bingliushiyi Road, south of Bingwushiliu Road, and north of Guihua Road, Nanguan District, Changchun City

1.8 Progress of the project

The project is in the planning phase.

2. Introduction to the Partner

2.1 Unit basic information

Name: People’s Government of Nanguan District, Changhun City

Address: 123 Fangfei Road, Nanguan District, Changchun City

2.2 Overview

Nanguan District is located in the central southern part of Changchun City. It starts from Renmin Street in the west and connects with Chaoyang District, and ends at Xinfa Road, Shanghai Road, and Guangfu Road in the north and connects with Kuancheng District. It faces Erdao District across the Yitong River in the east and is adjacent to the boundaries of Xinli Town and Yongchun Township, as well as Jingyue Development Zone and High tech Development Zone in the south. After 9 regional adjustments, the area under its jurisdiction has sharply decreased from 497 square kilometers to 80 square kilometers, making it the smallest urban area in Changchun City. It has jurisdiction over 13 streets, 1 township, 7 administrative villages, 65 communities, 665 grids, and 1 city level development zone (Southern Urban Economic Development Zone). The registered residence population is about 488000, and the actual resident population is about 657700.

Compared with other urban areas, there are five characteristics:

Firstly, it has the longest development history. During the reign of Emperor Daoguang in the Qing Dynasty, the largest village and town within a radius of several hundred kilometers was formed. In 1825, the “Changchun Department” was relocated here, forming the embryonic form of Changchun City. In history, there is a saying that “there was Nanguan first, and then Changchun”. Since its establishment, Changchun has always been accompanied by the development of Nanguan.

The second is the highest urbanization rate. After years of development and construction, Nanguan District has achieved the transformation from a dual urban-rural structure to a single urban structure. The area north of the Ring Expressway has basically completed full area expropriation, and the detailed control plan for the area south of the Ring Expressway has been approved by the municipal government. Yongchun Modern Biomedical City has laid out in the southern part of the city, and the urbanization process continues to accelerate.

The third is the most distinct functional zoning. Nanguan District is both an old and a new urban area. After years of development, a development pattern of “north-south linkage” and “integration of the old and the new” has gradually formed, with satellite roads as the boundary. The northern old city area covers an area of about 26 square kilometers and is a century old commercial port of Changchun City, with rich traditional commercial and trade formats; it is also the earliest urban area in Changchun, with many industrial and commercial households, old residential areas, religious sites, and special populations. The southern new urban area covers an area of approximately 33 square kilometers and is the planned and constructed urban new center of Changchun City. It is also the core area of the regional financial service center in Northeast Asia, gathering 24 high-end commercial buildings such as the Northeast Asia International Financial Center. Yuanda Shopping Center and Jucheng Huayi Plaza lead the consumption agglomeration, and the modern service industry is developing rapidly.

The fourth is that the service industry has the largest proportion. The primary industry in Nanguan District has basically withdrawn, while the secondary industry is gradually transforming. As of the end of 2023, the proportion of the tertiary industry is 0:8:92, with the secondary industry mainly consisting of the construction industry, 6 large heating enterprises, and 1 food processing enterprise (Dingfengzhen). The service industry has become an absolute advantage industry, contributing up to 87% to the district level finance.

The fifth is the highest per capita GDP. As the central urban area of Changchun City, Nanguan District gradually relies on the agglomeration and development of headquarters and building economy, especially the high-quality development of modern service industry led by finance, to break through the development bottleneck of limited land space and single industrial structure. In 2023, the historic GDP exceeded 50 billion yuan, and the GDP created per square kilometer of land always led the city. In 2023, the per capita GDP reached 652 million yuan, which was 311 million yuan higher than the average level of the five urban areas.

2.3 Contact method

2.3.1 Contact method of the partner

Contact person: Yu Kefei

Tel: +86-431-85289169

2.3.2 Contact method of the city (prefecture) where the project is located

Contact unit: Changchun Cooperation and Exchange Office

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com