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2025-08-12 22:18

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格兰诺拉麦片棒全球市场规模、份额、趋势分析报告：按产品类型、分销管道、区域展望、预测，2024-2031 年

Global Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Regional Outlook and Forecast, 2024 - 2031

价格

格兰诺拉麦片棒的市场规模预计到 2031 年将达到 87 亿美元，预测期内复合年增长率为 5.0%。 2023 年，市场销量达到 8.085 亿件（6 件装），成长 10.7%（2020-2023 年）。

随着消费者对营养及其对健康影响的了解越来越多，对更健康零食选择的需求也增加。格兰诺拉麦片棒通常被认为是一种营养选择，因为它们含有全谷谷物、坚果、种子和干果，可提供纤维、蛋白质、维生素和矿物质等必需营养素。此外，传统的一日三餐饮食模式正日益被频繁吃零食的文化所取代。忙碌的生活方式、长时间的工作和忙碌的活动促使消费者寻求方便、便携式的零食选择，例如格兰诺拉麦片棒，以满足两餐之间的饥饿感。因此，市场将因上述因素而成长。

然而，格兰诺拉麦片棒通常含有坚果、种子和干果等成分，如果储存不当，这些成分很容易变质。格兰诺拉麦片棒的保质期较短，随着时间的推移会限制新鲜度和质量，影响消费者对产品的看法和满意度。格兰诺拉麦片棒容易腐烂，必须在整个供应链中小心储存和处理，以保持产品完整性。总之，格兰诺拉麦片棒的易腐烂性和保质期短阻碍了市场的成长。

产品类型展望

根据产品类型，市场分为有机市场和传统市场。到 2023 年，有机细分市场将占据 40% 的市场收益占有率。就数量而言，2023 年有机格兰诺拉麦片棒的使用量为 3.021 亿根。消费者越来越重视健康和保健，对被认为更健康、更天然的有机食品的需求不断增加。有机格兰诺拉麦片棒采用经过认证的有机成分製成，不含合成农药、化肥和基因改造生物 (GMO)，吸引了注重健康、寻求更清洁、更健康零食选择的消费者。

分销通路展望

根据分销管道，市场分为超级市场/大卖场、百货公司、便利商店、网路销售管道等。 2023年，百货公司部门占市场27%的收益占有率。从销售来看，2023 年百货公司销售了 2.113 亿支格兰诺拉麦片。百货公司通常会吸引特定的消费者群体，他们在购物体验中优先考虑便利性、品种和品质。这个消费群与格兰诺拉麦片棒的目标市场非常吻合：注重健康的个人、忙碌的专业人士以及寻求营养零食选择的家庭。

区域展望

从区域来看，我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2023 年，北美地区的收益占有率为 38%。就数量而言，到 2031 年，北美地区预计将消耗 4.587 亿根格兰诺拉麦片棒。近年来，北美消费者的健康意识显着提高。格兰诺拉麦片棒被认为是一种方便且营养丰富的零食选择，符合消费者对更健康食品选择的需求。该地区对健康的关注增加了对燕麦棒的需求，因为燕麦棒是一种将全谷谷物、纤维和其他营养成分融入日常膳食的便捷方式。

第一章市场范围与调查方法市场定义目的市场范围分割调查方法第二章市场概况主要亮点第三章市场概况介绍概述市场构成和情景影响市场的主要因素市场驱动因素市场限制因素市场机会市场挑战波特五力分析第 4 章格兰诺拉麦片棒市场制定的策略第五章全球市场：依产品类型世界传统市场：按地区全球有机市场：按地区第六章世界市场：依分销管道分类全球超级市场和大卖场市场：按地区全球百货公司市场：按地区全球便利商店市场：按地区全球线上销售管道市场：按地区世界其他市场：按地区第七章世界市场：按地区北美洲北美市场：按国家划分美国加拿大墨西哥其他北美地区欧洲欧洲市场：依国家分类德国英国法国俄罗斯西班牙义大利其他欧洲国家地区亚太地区亚太市场：依国家分类中国日本印度韩国新加坡马来西亚其他亚太地区拉丁美洲/中东/非洲拉丁美洲/中东/非洲市场：依国家分类巴西阿根廷阿拉伯聯合大公国沙乌地阿拉伯南非奈及利亚其他拉丁美洲/中东/非洲地区第八章公司简介 The Hershey Company Mars, Inc General Mills, Inc Kellogg Company PepsiCo, Inc John B Sanfilippo & Son, Inc. Clif Bar & Company Nestle SA McKee Foods Corporation Olympia Granola 第 9 章：在格兰诺拉麦片棒市场取得成功的基本条件

The Global Granola Bars Market size is expected to reach $8.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 808.5 million units (pack of 6), experiencing a growth of 10.7% (2020-2023).

Supermarkets and hypermarkets offer various products, including different brands, flavors, and types of granola bars. This extensive selection allows consumers to compare options, choose their preferred products, and explore new varieties, driving sales and market growth. Thus, the Supermarkets and hypermarkets segment captured nearly 1/3rd revenue share in the market in 2023. In terms of volume, it is expected that 414.3 million units of Granola bars would be sold through Supermarkets and hypermarkets.

Additionally, supermarkets and hypermarkets often feature promotional displays, special offers, and in-store marketing initiatives that help drive visibility and sales of granola bars. Their convenient locations, spacious layouts, and one-stop shopping appeal make them popular destinations for consumers looking to stock up on pantry essentials, including granola bars, thereby contributing significantly to the overall growth and market penetration of this snack category.

As consumers become more educated about nutrition and its impact on health, there is a growing demand for healthier snack options. Granola bars are often perceived as a nutritious choice because they include whole grains, nuts, seeds, and dried fruits, which provide essential nutrients like fiber, protein, vitamins, and minerals. Additionally, a culture of frequent snacking is increasingly replacing traditional three-meal-a-day eating patterns throughout the day. Busy lifestyles, longer work hours, and on-the-go activities have led consumers to seek convenient and portable snack options like granola bars to satisfy hunger between meals. Therefore, the market will grow due to the factors mentioned above.

However, Granola bars typically contain ingredients such as nuts, seeds, and dried fruits, which can be prone to spoilage if not stored properly. The short shelf life of granola bars limits their freshness and quality over time, affecting consumer perception and satisfaction with the product. The perishable nature of granola bars requires careful storage and handling throughout the supply chain to maintain product integrity. In conclusion, granola bars' perishability and short shelf life hamper the market's growth.

Product Type Outlook

Based on product type, the market is divided into organic and conventional. The organic segment attained 40% revenue share in the market in 2023. In terms of volume, 302.1 million units of organic granola bars were utilized in the year 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing demand for organic food products perceived as healthier and more natural. Organic granola bars are made with certified organic ingredients, free from synthetic pesticides, fertilizers, and genetically modified organisms (GMOs), appealing to health-conscious consumers seeking cleaner, more wholesome snack options.

Distribution Channel Outlook

On the basis of distribution channel, the market is segmented into supermarket & hypermarket, departmental stores, convenience stores, online sales channel, and others. In 2023, the departmental stores segment attained 27% revenue share in the market. In terms of volume, 211.3 million units of granola bars were sold through departmental stores in the year 2023. Departmental stores often attract a specific demographic of consumers who prioritize convenience, variety, and quality in their shopping experience. This consumer base aligns well with the target market for granola bars, which includes health-conscious individuals, busy professionals, and families seeking nutritious snack options.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. In terms of volume, it is expected that North America would consume 458.7 million units of granola bars by the year 2031. North America has seen a significant rise in health and wellness consciousness among consumers in recent years. Granola bars are perceived as a convenient and nutritious snack option, aligning with consumers' desires for healthier food choices. The region's emphasis on wellness drives demand for granola bars as a convenient way to incorporate whole grains, fiber, and other nutritious ingredients into daily diets.

Recent Strategies Deployed in the Market

Jul-2023: Mars, Inc. took over Kevin's Natural Foods, a US-based food and beverage company. Through this acquisition, Mars, Inc. would enhance its product portfolio and market presence. May-2023: General Mills Inc. came into partnership with Reliance Consumer Products Ltd, an Indian consumer goods company. Through this partnership, General Mills Inc. would provide its services to Reliance Consumer Products Ltd to enhance its product portfolio. Mar-2023: Nestle S.A. introduced "KitKat cereal". This new cereal provides a delightful KitKat flavor and has been created to meet the preferences of consumers seeking an occasional, indulgent breakfast choice that can be enjoyed as part of a balanced diet. Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese's Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates. Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first 'earth-positive' animal-free chocolate.

List of Key Companies Profiled

The Hershey Company Mars, Inc. General Mills, Inc. Kellogg Company PepsiCo, Inc. John B. Sanfilippo & Son, Inc. Clif Bar & Company Nestle S.A. McKee Foods Corporation Olympia Granola

Global Granola Bars Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

Conventional Organic

By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

Supermarket & Hypermarket Departmental Stores Convenience Stores Online Sales Channel Others

By Geography (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

North America US Canada Mexico Rest of North America Europe Germany UK France Russia Spain Italy Rest of Europe Asia Pacific China Japan India South Korea Singapore Malaysia Rest of Asia Pacific LAMEA Brazil Argentina UAE Saudi Arabia South Africa Nigeria Rest of LAMEA

Chapter 1. Market Scope & Methodology 1.1 Market Definition 1.2 Objectives 1.3 Market Scope 1.4 Segmentation 1.4.1 Global Granola Bars Market, by Product Type 1.4.2 Global Granola Bars Market, by Distribution Channel 1.4.3 Global Granola Bars Market, by Geography 1.5 Methodology for the research Chapter 2. Market at a Glance 2.1 Key Highlights Chapter 3. Market Overview 3.1 Introduction 3.1.1 Overview 3.1.1.1 Market Composition and Scenario 3.2 Key Factors Impacting the Market 3.2.1 Market Drivers 3.2.2 Market Restraints 3.2.3 Market Opportunities 3.2.4 Market Challenges 3.3 Porter's Five Forces Analysis Chapter 4. Strategies Deployed in Granola Bars Market Chapter 5. Global Granola Bars Market by Product Type 5.1 Global Conventional Market by Region 5.2 Global Organic Market by Region Chapter 6. Global Granola Bars Market by Distribution Channel 6.1 Global Supermarket & Hypermarket Market by Region 6.2 Global Departmental Stores Market by Region 6.3 Global Convenience Stores Market by Region 6.4 Global Online Sales Channel Market by Region 6.5 Global Others Market by Region Chapter 7. Global Granola Bars Market by Region 7.1 North America Granola Bars Market 7.1.1 North America Granola Bars Market by Product Type 7.1.1.1 North America Conventional Market by Country 7.1.1.2 North America Organic Market by Country 7.1.2 North America Granola Bars Market by Distribution Channel 7.1.2.1 North America Supermarket & Hypermarket Market by Country 7.1.2.2 North America Departmental Stores Market by Country 7.1.2.3 North America Convenience Stores Market by Country 7.1.2.4 North America Online Sales Channel Market by Country 7.1.2.5 North America Others Market by Country 7.1.3 North America Granola Bars Market by Country 7.1.3.1 US Granola Bars Market 7.1.3.1.1 US Granola Bars Market by Product Type 7.1.3.1.2 US Granola Bars Market by Distribution Channel 7.1.3.2 Canada Granola Bars Market 7.1.3.2.1 Canada Granola Bars Market by Product Type 7.1.3.2.2 Canada Granola Bars Market by Distribution Channel 7.1.3.3 Mexico Granola Bars Market 7.1.3.3.1 Mexico Granola Bars Market by Product Type 7.1.3.3.2 Mexico Granola Bars Market by Distribution Channel 7.1.3.4 Rest of North America Granola Bars Market 7.1.3.4.1 Rest of North America Granola Bars Market by Product Type 7.1.3.4.2 Rest of North America Granola Bars Market by Distribution Channel 7.2 Europe Granola Bars Market 7.2.1 Europe Granola Bars Market by Product Type 7.2.1.1 Europe Conventional Market by Country 7.2.1.2 Europe Organic Market by Country 7.2.2 Europe Granola Bars Market by Distribution Channel 7.2.2.1 Europe Supermarket & Hypermarket Market by Country 7.2.2.2 Europe Departmental Stores Market by Country 7.2.2.3 Europe Convenience Stores Market by Country 7.2.2.4 Europe Online Sales Channel Market by Country 7.2.2.5 Europe Others Market by Country 7.2.3 Europe Granola Bars Market by Country 7.2.3.1 Germany Granola Bars Market 7.2.3.1.1 Germany Granola Bars Market by Product Type 7.2.3.1.2 Germany Granola Bars Market by Distribution Channel 7.2.3.2 UK Granola Bars Market 7.2.3.2.1 UK Granola Bars Market by Product Type 7.2.3.2.2 UK Granola Bars Market by Distribution Channel 7.2.3.3 France Granola Bars Market 7.2.3.3.1 France Granola Bars Market by Product Type 7.2.3.3.2 France Granola Bars Market by Distribution Channel 7.2.3.4 Russia Granola Bars Market 7.2.3.4.1 Russia Granola Bars Market by Product Type 7.2.3.4.2 Russia Granola Bars Market by Distribution Channel 7.2.3.5 Spain Granola Bars Market 7.2.3.5.1 Spain Granola Bars Market by Product Type 7.2.3.5.2 Spain Granola Bars Market by Distribution Channel 7.2.3.6 Italy Granola Bars Market 7.2.3.6.1 Italy Granola Bars Market by Product Type 7.2.3.6.2 Italy Granola Bars Market by Distribution Channel 7.2.3.7 Rest of Europe Granola Bars Market 7.2.3.7.1 Rest of Europe Granola Bars Market by Product Type 7.2.3.7.2 Rest of Europe Granola Bars Market by Distribution Channel 7.3 Asia Pacific Granola Bars Market 7.3.1 Asia Pacific Granola Bars Market by Product Type 7.3.1.1 Asia Pacific Conventional Market by Country 7.3.1.2 Asia Pacific Organic Market by Country 7.3.2 Asia Pacific Granola Bars Market by Distribution Channel 7.3.2.1 Asia Pacific Supermarket & Hypermarket Market by Country 7.3.2.2 Asia Pacific Departmental Stores Market by Country 7.3.2.3 Asia Pacific Convenience Stores Market by Country 7.3.2.4 Asia Pacific Online Sales Channel Market by Country 7.3.2.5 Asia Pacific Others Market by Country 7.3.3 Asia Pacific Granola Bars Market by Country 7.3.3.1 China Granola Bars Market 7.3.3.1.1 China Granola Bars Market by Product Type 7.3.3.1.2 China Granola Bars Market by Distribution Channel 7.3.3.2 Japan Granola Bars Market 7.3.3.2.1 Japan Granola Bars Market by Product Type 7.3.3.2.2 Japan Granola Bars Market by Distribution Channel 7.3.3.3 India Granola Bars Market 7.3.3.3.1 India Granola Bars Market by Product Type 7.3.3.3.2 India Granola Bars Market by Distribution Channel 7.3.3.4 South Korea Granola Bars Market 7.3.3.4.1 South Korea Granola Bars Market by Product Type 7.3.3.4.2 South Korea Granola Bars Market by Distribution Channel 7.3.3.5 Singapore Granola Bars Market 7.3.3.5.1 Singapore Granola Bars Market by Product Type 7.3.3.5.2 Singapore Granola Bars Market by Distribution Channel 7.3.3.6 Malaysia Granola Bars Market 7.3.3.6.1 Malaysia Granola Bars Market by Product Type 7.3.3.6.2 Malaysia Granola Bars Market by Distribution Channel 7.3.3.7 Rest of Asia Pacific Granola Bars Market 7.3.3.7.1 Rest of Asia Pacific Granola Bars Market by Product Type 7.3.3.7.2 Rest of Asia Pacific Granola Bars Market by Distribution Channel 7.4 LAMEA Granola Bars Market 7.4.1 LAMEA Granola Bars Market by Product Type 7.4.1.1 LAMEA Conventional Market by Country 7.4.1.2 LAMEA Organic Market by Country 7.4.2 LAMEA Granola Bars Market by Distribution Channel 7.4.2.1 LAMEA Supermarket & Hypermarket Market by Country 7.4.2.2 LAMEA Departmental Stores Market by Country 7.4.2.3 LAMEA Convenience Stores Market by Country 7.4.2.4 LAMEA Online Sales Channel Market by Country 7.4.2.5 LAMEA Others Market by Country 7.4.3 LAMEA Granola Bars Market by Country 7.4.3.1 Brazil Granola Bars Market 7.4.3.1.1 Brazil Granola Bars Market by Product Type 7.4.3.1.2 Brazil Granola Bars Market by Distribution Channel 7.4.3.2 Argentina Granola Bars Market 7.4.3.2.1 Argentina Granola Bars Market by Product Type 7.4.3.2.2 Argentina Granola Bars Market by Distribution Channel 7.4.3.3 UAE Granola Bars Market 7.4.3.3.1 UAE Granola Bars Market by Product Type 7.4.3.3.2 UAE Granola Bars Market by Distribution Channel 7.4.3.4 Saudi Arabia Granola Bars Market 7.4.3.4.1 Saudi Arabia Granola Bars Market by Product Type 7.4.3.4.2 Saudi Arabia Granola Bars Market by Distribution Channel 7.4.3.5 South Africa Granola Bars Market 7.4.3.5.1 South Africa Granola Bars Market by Product Type 7.4.3.5.2 South Africa Granola Bars Market by Distribution Channel 7.4.3.6 Nigeria Granola Bars Market 7.4.3.6.1 Nigeria Granola Bars Market by Product Type 7.4.3.6.2 Nigeria Granola Bars Market by Distribution Channel 7.4.3.7 Rest of LAMEA Granola Bars Market 7.4.3.7.1 Rest of LAMEA Granola Bars Market by Product Type 7.4.3.7.2 Rest of LAMEA Granola Bars Market by Distribution Channel Chapter 8. Company Profiles 8.1 The Hershey Company 8.1.1 Company overview 8.1.2 Financial Analysis 8.1.3 Segmental and Regional Analysis 8.1.4 Recent strategies and developments: 8.1.4.1 Product Launches and Product Expansions: 8.1.5 SWOT Analysis 8.2 Mars, Inc. 8.2.1 Company Overview 8.2.2 Recent strategies and developments: 8.2.2.1 Partnerships, Collaborations, and Agreements: 8.2.2.2 Acquisition and Mergers: 8.2.3 SWOT Analysis 8.3 General Mills, Inc. 8.3.1 Company Overview 8.3.2 Financial Analysis 8.3.3 Segmental and Regional Analysis 8.3.4 Research & Development Expense 8.3.5 Recent strategies and developments: 8.3.5.1 Partnerships, Collaborations, and Agreements: 8.3.6 SWOT Analysis 8.4 Kellogg Company 8.4.1 Company Overview 8.4.2 Financial Analysis 8.4.3 Segmental and Regional Analysis 8.4.4 Research & Development Expense 8.4.5 Recent strategies and developments: 8.4.5.1 Partnerships, Collaborations, and Agreements: 8.4.5.2 Product Launches and Product Expansions: 8.4.6 SWOT Analysis 8.5 PepsiCo, Inc. 8.5.1 Company Overview 8.5.2 Financial Analysis 8.5.3 Segmental and Regional Analysis 8.5.4 Research & Development Expense 8.5.5 SWOT Analysis 8.6 John B. Sanfilippo & Son, Inc. 8.6.1 Company Overview 8.6.2 Financial Analysis 8.6.3 Research & Development Expenses 8.6.4 SWOT Analysis 8.7 Clif Bar & Company 8.7.1 Company Overview 8.7.2 SWOT Analysis 8.8 Nestle S.A. 8.8.1 Company Overview 8.8.2 Financial Analysis 8.8.3 Segmental and Regional Analysis 8.8.4 Research & Development Expenses 8.8.5 Recent strategies and developments: 8.8.5.1 Product Launches and Product Expansions: 8.8.6 SWOT Analysis 8.9 McKee Foods Corporation 8.9.1 Company Overview 8.9.2 SWOT Analysis 8.10. Olympia Granola 8.10.1 Company Overview 8.10.2 SWOT Analysis Chapter 9. Winning Imperatives of Granola Bars Market